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Using Gadgets to Inspire Literacy

Audible Kids is "Sesame Street" for the iPod Generation

— March 21, 2009 — Life-Stages
Kids my age watched "Sesame Street" and "Reading Rainbow" to foster our love for reading; Audible Kids has launched a new website to inspire literacy in the iPod generation.

The Audible Kids website lets parents--and kids--create profiles and browse audiobooks. They can listen to previews of each book before downloading them and syncing them with an MP3 player.

Check out an Audible Kids feature on "Fox & Friends" at the link below; unfortunately, we're unable to embed the video clip.
Trend Themes
1. Digital Audiobooks - The growth of digital audiobooks presents opportunities for innovative platforms like Audible Kids to inspire literacy in the iPod generation.
2. Personalized Book Recommendations - The ability for parents and kids to create profiles and browse audiobooks on the Audible Kids website opens possibilities for personalized book recommendations and tailored reading experiences.
3. Mobile Learning - Syncing audiobooks with MP3 players allows for mobile learning opportunities, enabling kids to listen and learn on the go.
Industry Implications
1. Educational Technology - The education technology industry can explore ways to integrate audiobooks and personalized recommendations into digital learning platforms for young readers.
2. Publishing - The publishing industry can capitalize on the growth of digital audiobooks by creating kid-friendly audiobook editions and partnering with platforms like Audible Kids to reach younger audiences.
3. Entertainment - The entertainment industry can tap into the trend of mobile learning and create engaging audio content, specifically designed for young listeners, to entertain and educate simultaneously.
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