Audi Pokes Fun at Its Car Shortages With the 'Supply and Demand' Ad

By: Michael Hines - Published: May 20, 2011 • References: gizmag
Audi is highlighting its recent supply woes and poking fun at its competitors with its new car commercial. The Audi 'Supply and Demand' ad features a motorist literally jumping ship from a BMW in order to get his hands on an Audi.

The commercial shows a man leaping out of his BMW in order to get onto an Audi supply truck. Once he actually climbs aboard and enters an Audi, he finds that it is already occupied by another motorist who jumped ship. The ad manages to put a clever spin on an issue that most car companies would be none too excited to talk about. Check out the Audi 'Supply and Demand' ad yourself to see how to turn a potential business fail into a marketing win. Stats for Highway Hijacking Commercials Trending: Older & Chilly
Research: 1,276 clicks in 262 w
Interest: > 3 minutes
Concept: Audi Supply And Demand
Related: 60 examples / 46 photos
Segment: Males, 18-35
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