Superstar

Audi Super Bowl 'Vampire Party' Spot Shows Strength of Its Headlights

By: Katherine Vong - Published: • References: audiusa & sacbee
Audi recently held a Facebook competition called 'Race the Light,' which asked fans to collect puzzle pieces to solve a puzzle before they could view a special commercial -- the commercial in question is the Audi Super Bowl 'Vampire Party' ad, shown here.

Set to air during this year's Super Bowl XLVI, the amusing Audi Super Bowl 'Vampire Party' ad demonstrates the 2013 Audi S7's powerful LED headlights and uses everybody's favorite undead creatures to do so. The vampires in the ad are having a party in the forest when another vampire driving an Audi shows up at the party, flashing the car's headlights. The headlights are so strong that they make all of the vampires at the party disintegrate, and the ad closes with the line, "Daylight, now in a headlight."

The Audi Super Bowl 'Vampire Party' commercial was created by Venables Bell & Partners. Stats for Amusing Undead Auto Ads Trending: Older & Chilly
Traction: 1,772 clicks in 137 w
Interest: > 3 minutes
Concept: Audi Super Bowl Vampire Party
Related: 59 examples / 45 photos
Segment: Males, 18-55+
Comparison Set: 21 similar articles, including: danger-avoiding auto ads, 100 creative car campaigns, and subtly moving auto ads.