The 2014 Audi Super Bowl Ad Steers Clear of Compromises

By: Laura McQuarrie - Published: Feb 2, 2014 • References: audiusa & adweek
The full 2014 Audi Super Bowl ad has been released just ahead of the game this evening, finally showing how its teasers featuring a dog show, a frightening hybrid Doberhuahua and a heartfelt message from Sarah McLachlan all come together.

The message is a simple one: don’t compromise. The Audi commercial starts off with a couple at a pet shop, split between which dog they want to take home. To solve this dilemma, the salesman suggests a mix — the Doberhuahua, which is a dog that has the small body of a Chihuahua and the comically large head of a Doberman.

The hybrid dog is nothing but trouble and near the end of the ad, Audi reveals that its A3 was designed without compromise — it’s neither a crossover or a hybrid car. Stats for Hybrid Canine Car Ads (UPDATED) Trending: Older & Average
Research: 535 clicks in 120 w
Interest: > 3 minutes
Concept: Audi Super Bowl
Related: 117 examples / 90 photos
Segment: Males, 18-55
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