Audi Quattro 'Ahab' Commercials Revise Tale of Moby Dick

By: Katherine Vong - Published: Jan 18, 2012 • References: audi & brandingmagazine
The Audi Quattro 'Ahab' commercials are the latest video spots by Audi America to promote the Audi Quattro, one of the world's top-selling luxury, all-wheel drive cars.

The commercials are clever and based on a revised version of the classic tale of Moby Dick by Herman Melville. In the classic story, a sea captain is engrossed with finding an elusive white whale. In the Audi Quattro 'Ahab' ads, the sea captain (Ahab) is an obsessed tow truck driver who is consumed with finding the elusive Audi Quattro, combating snowdrifts and extreme white-out weather conditions to do so.

Along with the video ads, the Audi Quattro 'Ahab' campaign will comprise mobile banners as well as new content on Audi's Facebook fan page and YouTube channel. Stats for Elusive Car Campaigns Trending: Older & Chilly
Research: 647 clicks in 227 w
Interest: > 3 minutes
Concept: Audi Quattro Ahab
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
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