The 'Audi One Cultural Achievement' Awarded to Cultural Heroes

The ‘Audi One Cultural Achievement’ definitely looks like a trophy car. Although not at all like the Stanley Cup that inspired the concept behind this vehicle, I’m pretty sure no one would complain if they were awarded with it.

Designed by Jason Battersby for his thesis project at the Umeå Institute of Design in Sweden, the ‘Audi One Cultural Achievement’ concept car is purported to go to a deserving ‘cultural hero’ for one year. Completed in collaboration with Audi AG, it would definitely spur me to become a hero in order to drive this baby around town.