The Sochi 2014 Olympic Ring Malfunction Paved the Way for This Audi Ad

By: Eric Westcott - Published: • References: mediaite & creativecriminals
With the whole world watching, Russia was poised to show off their goods, but one glitch during the opening ceremony landed Audi with a advertising dream.

When it comes to the Olympics, companies are spending millions of dollars to get the best TV spots during the most popular events. But sometimes, sometimes companies are given something to jump on for free. Audi was able to capitalize on the Olympic ring malfunction during the opening ceremonies where one of the five Olympic rings didn't open up. The clever ad sports the identical "malfunctioned" rings with the copy saying "When four rings is all you need".

Though it has been stated that the image was made by an Audi fan, Audi should give him a paycheck and a job, because none of its employees were able to jump on this opportunity. Stats for Glitch-Based Car Ads Trending: Older & Average
Traction: 2,797 clicks in 103 w
Interest: 1 minutes
Concept: Audi Olypimcis Techincal Glitch
Related: 53 examples / 41 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: humorously repeated ads, olympic condoms, and olympic advertising.