With the whole world watching, Russia was poised to show off their goods, but one glitch during the opening ceremony landed Audi with a advertising dream.
When it comes to the Olympics, companies are spending millions of dollars to get the best TV spots during the most popular events. But sometimes, sometimes companies are given something to jump on for free. Audi was able to capitalize on the Olympic ring malfunction during the opening ceremonies where one of the five Olympic rings didn't open up. The clever ad sports the identical "malfunctioned" rings with the copy saying "When four rings is all you need".
Though it has been stated that the image was made by an Audi fan, Audi should give him a paycheck and a job, because none of its employees were able to jump on this opportunity.
Stats for Glitch-Based Car Ads
Trending: Older & Average
Research: 2,802 clicks in 115 w
Interest: 1 minutes
Concept: Audi Olypimcis Techincal Glitch
Related: 53 examples / 41 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: humorously repeated ads, olympic condoms, and olympic advertising.
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