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Going Like Sixty
Market Strategy Utilizes Classic Movie - Audi Super Bowl Ad
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Audi hasn’t run a Super Bowl spot since 1991, but this year they will be reverting to the 1972 movie The Godfather for their theme. The spot may use some scenes to poke at the “old vs new” luxury cars. If you just can’t wait until the first quarter to see the spot, register and Audi will email you the commercial the morning of the big game.
"It's a classic struggle," Keogh said. "And we're taking it and applying it to Audi and using it to explain the nature of that conflict."
The spot, via Venables Bell & Partners, San Francisco, plays on the attitudes of the characters in the movie, and "is not extremely verbose," Keogh said. "We are not literal in the spot; it is open to interpretation."
The spot will drive people to a Web site for the featured product, the R8. The ad will be posted on the site, along with outtakes from the production shoot.
(adweek)
Via: adweek
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