Superstar

The Aubin & Wills FW12 Campaign Stars Natural Beauty Sophie Dahl

By: Meghan Young - Published: • References: aubinandwills & fashiongonerogue
The Aubin & Wills FW12 ad campaign tempers the elegance of the pieces from this British label by taking place in the wilderness. Surrounded by lush trees, gorgeous groves and rippling lakes, model Sophie Dahl may not be wearing the most appropriate ensembles, but the natural beauty of the photoshoot transcends that. Instead, she is simply a well-dressed nymph romantically roaming around.

Shot by photographer Annemarieke van Drimmelen with art direction by Rebecca Aston and creative direction by Sarah Holme, the Aubin & Wills FW12 ad campaign showcases patterned dresses, light sweaters and camel-colored coats. Full of beautiful sun flares as well, the looks are connected even more with the natural setting thanks to understated beauty by hairstylist Maarit Niemela and makeup artist James O’Riley. Stats for Cultured Wilderness Catalogs Trending: Older & Average
Traction: 3,934 clicks in 105 w
Interest: 4 minutes
Concept: Aubin & Wills FW12
Related: 98 examples / 75 photos
Segment: Females, 18-55
Comparison Set: 36 similar articles, including: two-part fashion ads, crooner clothing campaigns, and gothically austere fashion ads.