Shocking Krazy Glue Commercial

By: Elsa Blaine - Published: Sep 11, 2008 • References: youtube
It was the teenage girl yelling, "We have a severed head over here!" that immediately grabbed my attention. Having missed the very beginning of this 16-second commercial for the famous brand of super-strong adhesive Krazy Glue compelled me track it down to see it again.

After the initial startling exclamation, you see a little girl, dressed in pink with an oddly eerie appearance, sitting on a bench which makes you think for a moment—what did she do? Out of the blue, an unruffled woman then calmly appears like a surreal superhero, with a bottle in hand, "It’s okay I’ve got Krazy Glue."

It’s amazing the effect that this TV spot produced by Joe Pistorio accomplished in such a short period of time. Stats for DIY Severed Head Fixes Trending: Older & Average
Research: 18,112 clicks in 398 w
Interest: > 3 minutes
Concept: DIY Severed Head Fixes
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: severed arm holds dvd, wacky handbags, and scented eyeshadow palettes.