It was the teenage girl yelling, "We have a severed head over here!" that immediately grabbed my attention. Having missed the very beginning of this 16-second commercial for the famous brand of super-strong adhesive Krazy Glue compelled me track it down to see it again.
After the initial startling exclamation, you see a little girl, dressed in pink with an oddly eerie appearance, sitting on a bench which makes you think for a moment—what did she do? Out of the blue, an unruffled woman then calmly appears like a surreal superhero, with a bottle in hand, "It’s okay I’ve got Krazy Glue."
It’s amazing the effect that this TV spot produced by Joe Pistorio accomplished in such a short period of time.
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