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AT&T Sponsors Jim Burton and Sues NASCAR
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Telecommunications giant, AT&T, filed a motion in US District Court on Monday, March 26, 2007 to remove Cingular and add its logo to 31 Car driven by Nextel Cup winner, Jim Burton.
AT&T recently acquired Cingular when it merged with Bell South and is in the process of “eliminating the brand name.”
At the same time, AT&T is suing NASCAR for refusing to allow the company to make the logo switch on the car, because of NASCAR’s deal with Nextel, a telecommunications competitor and sponsor of the race that restricts NASCAR from signing sponsorship agreements with telecom competitors.
I really wish they’d cut the crapola. All I want to do is go to Dover International Speedway in Delaware this June, open a beer, and enjoy the race. Everybody already knows that AT&T bought Cingular. Trust me, if you go online and Google “Cingular,” these little icons pop-up all over the place like a swarm of mosquitoes at a nudist colony, letting you know that “Cingular Wireless is now the new AT&T.” If they keep it up, I’m rooting for a competing motor sports team.
Photo credit: AP/John Russell
NASCAR's Nextel deal forbids teams that race in the series from signing new sponsorship agreements with competing telecom companies. The deal does contain a provision that allows teams with existing telecom sponsorships _ such as Richard Childress Racing, the team Burton drives for _ to keep their sponsors.
The lawsuit seeks permission to make the logo switch and damages for the "substantial harm" NASCAR has caused to the company. The lawsuit calls altering the design of the No. 31 car an "integral part" of the company's brand name switch, and that NASCAR's refusal to allow it inhibits the company's ability to "attract new customers and retain existing ones."
(comcast.net)
Read More: comcast.net
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