Talented

Kobe Bryant Stars in This Buzzing, Inventive Foot Locker Ad

By: Itai Buenahora - Published: • References: footlocker & creativecriminals
Los Angeles Lakers star shooting guard Kobe Bryant stars in a this athlete-inspired Foot Locker commercial, showcasing his multitude of talents and insinuating that there really isn’t anything this basketball guru can do.

The ad shows a hardworking Kobe hand-constructing the grandest of grand pianos, the ‘Kobe Piano,’ one Lionel Richie is featured playing himself, and is said to even make his tears cry tears. “The sound alone could make history more historic” the narrator states, parodying the innovative concept. Then, Mr. Bryant hits the lab, with the “best invention since the lightbulb,”—the ‘Kobe Lightbulb,’ deemed “as unbreakable as his broken records.”

The comedic Foot Locker commercial exemplifies his limitless abilities, all and all introducing the new ‘Kobe 9 Collection,' his new footwear and apparel compilation that certainly deserved the honorary presentation given within the depths of this advertisement. Stats for Inventive Athlete-Inspired Ads Trending: This Year & Mild
Traction: 167 clicks in 26 w
Interest: > 3 minutes
Concept: Athlete Inspired Ads
Related: 101 examples / 78 photos
Segment: Neutral, 12-55
Comparison Set: 37 similar articles, including: basketball star superhero drawings, nba star footwear, and achilles-highlighting sneakers.