Atelier New Regime Has Opened Its First Store in Montreal

By: Rebecca Byers - Apr 22, 2016
References: superfuture
This new boutique in Montreal is the home of Atelier New Regime, an up and coming brand in the city. The brand chose to open their first boutique in St.-Henri, a historically blue collar Montreal neighborhood on the come up, now occupying a ground level of a low-rise building. The interior of the shop itself is almost entirely bright orange, with a rectangular tube-shaped light fixture on the ceiling. In addition to the walls, the shop features entirely orange fixtures and carries the streetwear brand's entire range.

Atelier New Regime is a Montreal-based streetwear brand launched in 2009 by brothers Koku and Gildas Awuye and Setiz Taheri. The shop on St.-Henri is constructed from steel and was realized by local design practice Consult.