Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Moisture-Controlling Athletic Wear

Atacuma's Fitness Gear Uses Microfluidic Technology

— July 1, 2017 — Lifestyle
For some time, athletic apparel companies have advertised "moisture-wicking" technology in their clothing, but Atacama is revolutionizing moisture control through the use of microfluidic technology. Anyone who's worn moisture-wicking gear is probably unsure of what the term actually means, as fitness gear branded with that label often gets just as sweaty as regular cotton or polyester. Atacama's microfluidic textiles stay legitimately dry, making workouts far more comfortable.

Of course, when working out, one is guaranteed to sweat — regardless of the clothing they're wearing. The difference with Atacama is that its apparel channels this sweat away from friction points and toward precise areas where it can easily run off. In fact, the technology is so advanced that Atacama has received a grant from the National Science Foundation to help in continuing its research.
Trend Themes
1. Microfluidic Athletic Wear - Atacuma's technology has revolutionized moisture control in athletic wear using microfluidic technology, an opportunity for companies to create their own similar technologies.
2. Precise Moisture Control - Atacuma's moisture controlling sportswear can channel sweat away from friction points toward specific areas, which could inspire innovation for more precise moisture control technologies.
3. Advanced Moisture Management - Atacuma's clothing line has received a grant from the National Science Foundation for its revolutionary moisture management technology, presenting an opportunity for investors and innovators to explore funding and development options for similar endeavors.
Industry Implications
1. Sportswear - Atacuma's moisture controlling sportswear technology presents an opportunity for other sportswear makers to incorporate and innovate on their own moisture control technologies.
2. Textile - Atacuma's use of microfluidic textiles presents an opportunity for textile manufacturers to develop and produce new materials that can have innovative applications beyond athletic wear.
3. Science and Technology - Atacuma's technology has gained recognition from the National Science Foundation, providing an opportunity for investment and advancement in the field of materials science and technology.
4.2
Score
Popularity
Activity
Freshness