The AT&T ‘Ballet' Commercial Makes Every Second Count

By: Allison Love - Published: • References: att & adsoftheworld
The newest AT&T ‘Ballet’ ad demonstrates that every second counts when it comes to luck and opportunity. The ad features a ballerina coming out of her apartment looking at her phone trying to get service. On one half of the screen she gets it right away while on the other half she waits a couple of seconds longer.

Those couple of seconds determine the rest of her life, as she bumps into talent scouts of some sort who lead her into being the principal dancer at a ballet company. Meanwhile, the extra seconds have cost her that opportunity and she’s stuck busing tables and watching her dreams from afar. Stats for Life-Altering Phone Ads Trending: Older & Average
Traction: 8,281 clicks in 236 w
Interest: > 3 minutes
Concept: AT & T Ballet
Related: 87 examples / 67 photos
Segment: Females, 18-55
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