#1 in Trends Become a Trend Hunter:   Login or Join Now   Add a Trend
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]

At $83,333 a Second, Super Bowl Ads Chase the Score Edit


Digg this TrendStumble this TrendShare this TrendEmailthis TrendEmbed This TrendShare This Trend



At $83,333 a Second, Super Bowl Ads Chase the Score
Published: Feb 5, 06
Views: 2,764

New technologies are changing how marketers are approaching the game, which is typically the biggest day of the year for Madison Avenue. The roughly 40 glossy big-budget spots to run during the broadcast of the game Sunday - at a record average cost of $2.5 million for each 30 seconds - will also be available on Web sites like espn.com, nfl.com, video.google.com and video.yahoo.com; as video-on-demand programs on digital cable; for downloading to personal computers and video iPods and on certain cellphones.
In the past, fans of the commercials could see only pirated versions, posted haphazardly and clandestinely. Now advertisers, seeking to capitalize on that interest, want to make the spots widely and easily accessible.
Some advertisers, like Burger King and the Cadillac division of General Motors, also plan to offer films about the making of the commercials, and include deleted scenes, features usually associated with movies on DVD. Some spots will be shown in movie theaters after the game.  (Herald Tribune)

References:  iht, news.agendainc

Filed In:  marketing media pop culture








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of At $83,333 a Second, Super Bowl Ads Chase the Score or comment.



Welcome Back!

New? Sign-up FREE [+/-]

Username
Remember Me!
Password
Forgot your password?




Become a Trend Hunter

Already a Member? Log in HERE [+/-]
Username &
Portfolio URL
TrendHunter.com/
Full Name
Password
Password Confirm
E-Mail Address
You will be sent a confirmation e-mail to complete registration.

 Subscribe to our FREE Weekly Trend Newsletter
         Privacy by SafeSubscribe

 I agree to the Terms of Service

Terms of Services

All messages posted at this site express the views of the authors, and do not necessarily reflect the views of the owners and administrators of this site. By registering at this site you agree not to post any messages that are copyright violations, obscene, vulgar, slanderous, hateful, threatening, or that violate any laws. We will permanently ban all users who do so.

We reserve the right to remove, edit, or move any post for any reason. Our terms of service are subject to change without notice. Potential changes could relate to the layout, content, and / or revenue sharing. Content added to Trend Hunter may be edited before publication and becomes property of Trend Hunter Inc. Trend Hunter Portfolios could be removed or banned at any time, which could occur due to copyright violation, click fraud, abuse of any of our rules or for any other reason.


Submit the word you see below:







TREND HUNTER
is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Trends   Trend Reports   Tools   Store   RSS (98 Flavors)   Innovation Keynotes   Exploiting Chaos   Terms of Use   Tips / Contact     Join
0.2981 - Hosted by web1
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
At $83,333 a Second, Super Bowl Ads Chase the Score