Superstar

Jason Mraz Featured in Asus 'In Search of Incredible' Campaign

By: Katherine Vong - Published: • References: InSearchOfIncredible_ & brandchannel
Asus and Intel have joined forces with Grammy-winning artist Jason Mraz on a new campaign to promote the new Asus N Series notebook. The Asus 'In search of Incredible' campaign focuses on finding those people who have heard or done something truly incredible. These people are encouraged to submit their experiences and stories on the campaign website, InSearchOfIncredible.com.

The Asus 'In search of Incredible' campaign also includes a series of webisodes starring Mraz. The videos feature Mraz traveling around the world in search of incredible stories, which are played on the campaign's site. While entrants with the best stories will each win an ASUS N Series laptop, there will also be one winner who gets the ultimate prize -- his or her story will be made into a short film to be shown at the 2012 Sundance Film Festival! Stats for Amazing Story Competitions Trending: Older & Mild
Traction: 402 clicks in 158 w
Interest: > 3 minutes
Concept: Asus In Search Of Incredible
Related: 52 examples / 40 photos
Segment: Neutral, 12-35
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