The ASPCA 'Hovercat' Ad Makes the Most of Cat Memes

By: Courtney Scharf - Published: Jun 12, 2012 • References: & thehairpin
The ASPCA 'Hovercat' YouTube video is a playful way in which the organization is promoting cat adoption.

Featuring Nightline's Dan Harris and plenty of other glimpse-worthy content, the clip is a fun and unrealistic depiction of a hovering cat with secret superheroic abilities. The fun bit, which is fairly short, emphasizes the value of adoption and boasts that Harris' cat was adopted through the ASPCA. Created for June as the 'Adopt a Shelter Cat' month, this is a viral-worthy campaign that avoids coming across well without preaching. The video itself references the popularity of cat memes and uses this cultural connection to demonstrate how awesome having a cat can be.

Simple, funny and enjoyable, the ASPCA 'Hovercat' video is a great effort sure to get more than a few hits. Stats for Flying Feline Campaigns Trending: Older & Mild
Research: 916 clicks in 206 w
Interest: > 3 minutes
Concept: Aspca Hovercat
Related: 96 examples / 74 photos
Segment: Females, 12-55
Comparison Set: 35 similar articles, including: feline-concerned parodies, heart-wrenching canine portraits, and kitty analyst blogs.