Rockstar
The ASOS Olivia Palermo editorial was shot on location in Williamsburg, Brooklyn, New York City. As the token "b*tch" (or "snob" if you prefer) on MTV's 'The City,' you may be surprised that Palermo even ventured out of Manhattan.

Indeed, she isn't the beautiful villain that she's portrayed on the reality show, and the ASOS Olivia Palermo feature proves it. Executive editor Francesca Babb says that she's "the opposite of what you might imagine."

Implications - Many consumers today are attracted to products because of a personal connection or relation they are able to develop. Businesses that evoke truthful, natural or raw human emotions through their products will experience large results in society today.