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22nd Sep2012 Foot Patrol will release collaboration ASICS.

By: Annie Fong - Published: • References: asics
On the 22nd September 2012 sneaker store Foot Patrol will release their first collaboration with sneaker fraternity favourite ASICS.

Their version of The Gel Saga II - £115.00 RRP takes its inspiration from the craft of natural materials; Wood, Metal and Rubber. From the sole up you can see the inspiration come to life, starting with the gum rubber outsole to the wooden inspired upper.

The shoes have been designed asymmetrically; the logo stripes on the lateral side of the shoe have a 3M reflective underlying the blue pop colour on the striping inspired by an early day ASICS logo. On the medial side of the shoe the logo striping is switched around to give a full 3M stripe.
Further asymmetric details can be found around the heel counter and the sock liner. The right shoe features the world renowned Foot Patrol “Gas Mask” branding on the heel and also in the sock liner. Whereas the left shoe features the famous 90’s ASICS logo and the Foot Patrol text logo on the sock liner.

The shoes will launch exclusively at Foot Patrol’s Berwick Street, London location at 10.00am on Saturday 22nd September. Shoes bought from Foot Patrol will come with two sets of additional laces and a limited edition dust bag. In addition the first 100 customers who buy the shoe from the store will receive a limited edition numbered wooden shoe box.

Following the release on the 22nd the shoes will see a Global release on the 29th September 2012 at selected stores.

Address:
Footpatrol
80 Berwick Street
London
W1F 8TU

Opening Times:
Mon - Sat: 10:00 - 19:00
Sun: 12:00 - 17:00

Mail Order:
+44 (0) 207 287 8094
info@footpatrol.co.uk

- Ends –
For further information& image requests please contact the press office at Mischief PR on 020 3128 6600 or email onitsukatiger@mischiefpr.com
Stockist details:
www.footpatrol.co.uk

Notes to Editors:
Notes on ASICS:
Mr Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Co. Ltd., in 1949 in Kobe, Japan. He started manufacturing basketball shoes in order to meet the needs of the nation’s rising basketball stars. The first shoes were designed with a recessed sole to simulate action of an octopus’ suction cup.

By 1950, the company was known as Onitsuka Tiger. The Tiger sports shoe saw its first major success the following year, with the winner of the Boston Marathon wearing the brand.
ASICS Corporation was born in 1977 when Onitsuka Tiger merged with GTO Sports Nets & Sportswear. The acronym ASICS “Anima Sana In Corpore Sano” which means “A Sound Mind In A Sound Body” was chosen to promote the company philosophy that sports is the best way to create a healthy, happy lifestyle.
The introduction of the ASICS GEL Cushioning System revolutionised the footwear line. This cushioning system has the ability to absorb shock by dissipating vertical impact and dispersing it into a horizontal plane. Rearfoot and forefoot ASICS GEL Cushioning Systems are placed at points of maximum impact to provide optimum shock absorption without sacrificing the stability of the shoe. Today ASICS utilise a wide variety of GEL Cushioning Systems throughout the footwear line.

Notes on Foot Patrol:
Foot Patrol is London’s best-known destination sneaker store, with a history in supplying the most exclusive sneakers. Originally opened in 2002, and relocated to its new store in 2010, it’s been at the heart of supplying the sneaker fraternity with the most desirable footwear and apparel. Providing a hub for the sneaker community to come and chat about what they love most. Specialising in new and classic sneakers, limited editions, Japanese exclusives and rare deadstock.

Based in the heart of quirky Soho on Berwick Street, the stores understated facade is simply a prelude to what has been achieved architecturally within. A ‘second’ shop, complete with pitched roof, has been constructed to float within the store shell, assembled from an urban palette of recycled scaffold board for the floors, walls and ceiling, teamed with satin black steel for the fixtures. Designed by the famous Wilson Brothers, with inspiration taken from the hidden and tiny boutiques of Japan, the store is as much a one-off as the products within.