Superstar

Asics Brazil Ads

By: Bianca Bartz - Published: • References: adsoftheworld
A while ago we saw some fantastic sidewalk art in Brazil for the 6eimeia project.

Apparently, people were so wild about the clever drain ads, shoe company Asics decided to have a go at the unique street art too. The Face the Streets campaign in São Paulo features very vibrant paintings that cleverly integrate the natural lines of the city.

One ad shows a driver in a bright red car, poking his head out of the window to let out what looks like aggressive scream as he honks the horn. Above the street art is a foot in mid-air which appears to be running, cozied into a brand new turquoise and white Asics sneaker. The other shows a psychotic-looking gorilla whose mouth is the opening in the cement, the feature shoe having red details. Stats for Drainage Graffiti (Part II) Trending: Older & Mild
Traction: 4,979 clicks in 352 w
Interest: 4 minutes
Concept: Drainage Graffiti (Part II)
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: surreal explorer editorials, top 55 social media ideas in december, and theatrical punk fashion.