Drainage Graffiti (Part II) - Asics Brazil Ads

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Bianca Bartz
On: Mar 29, 08
2897 Trends
597 Comments


Drainage Graffiti (Part II) - Asics Brazil Ads [Edit]


Drainage Graffiti (Part II) - Asics Brazil Ads Click for Gallery

A while ago we saw some fantastic sidewalk art in Brazil for the 6eimeia project.

Apparently, people were so wild about the clever drain ads, shoe company Asics decided to have a go at the unique street art too. The Face the Streets campaign in São Paulo features very vibrant paintings that cleverly integrate the natural lines of the city.

One ad shows a driver in a bright red car, poking his head out of the window to let out what looks like aggressive scream as he honks the horn. Above the street art is a foot in mid-air which appears to be running, cozied into a brand new turquoise and white Asics sneaker. The other shows a psychotic-looking gorilla whose mouth is the opening in the cement, the feature shoe having red details.

Drainage Graffiti - Brazilian 6emeia Project (GALLERY)

The Brazilians have found some whimsical ways to liven up their storm drains. SAO! and Delufuent teamed up to create 6emeia, a project that involves painting the streets of Sao Paulo. [More]


Advertising Agency: Dez Brasil, São Paulo, Brazil Creative Director: Vitor Knijinik Art Director: Getulio Albrecht Copywriter: Michel Zveibil Photographers: Alexandre Torres, André Viegas Published: February 2008 (adsoftheworld)





Drainage Graffiti (Part II) - Asics Brazil Ads
Drainage Graffiti (Part II) - Asics Brazil Ads 2


Via: adsoftheworld  


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