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A while ago we saw some fantastic sidewalk art in Brazil for the 6eimeia project. Apparently, people were so wild about the clever drain ads, shoe company Asics decided to have a go at the unique street art too. The Face the Streets campaign in São Paulo features very vibrant paintings that cleverly integrate the natural lines of the city. One ad shows a driver in a bright red car, poking his head out of the window to let out what looks like aggressive scream as he honks the horn. Above the street art is a foot in mid-air which appears to be running, cozied into a brand new turquoise and white Asics sneaker. The other shows a psychotic-looking gorilla whose mouth is the opening in the cement, the feature shoe having red details.
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Drainage Graffiti (Part II)
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Asics Brazil Ads
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Drainage Graffiti - Brazilian 6emeia Project (GALLERY)
Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Alexandre Torres, André Viegas
Published: February 2008
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  Favorited by Bianca Bartz on Apr 16, 08 |
 Favorited by Princess Blay on Mar 13, 09 |
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