Ashley Gilbertson Photographs Typical Food Rations of Military Soldiers
Emily Evans — August 29, 2011 — Lifestyle
References: ashleygilbertson & trendland.net
If you've ever wondered the kinds of meals soldiers fighting in Afghanistan receive, Ashley Gilbertson's 'Military Rations of Troops in Afghanistan' series will shed some light on that sense of curiosity. This talented photographer and artist captures food rations in order to answer questions about the ready-to-eat meals soldiers receive.
Popular design website 'Trendland' quotes Ashley Gilbertson explanation that, “in combat, eating is often the only good thing about a day. When a soldier or marine sits down to warm up his M.R.E., he’s not being shot at, he’s not losing friends." The safety that these meals represent to soldiers in Afghanistan is something they cherish, just as this Ashley Gilbertson's project helps to shed light upon.
Implications - Along with wartime consumers continue to be heavily captivated by products that allow them to feel connected to the soldiers fighting for their countries. Whether a company or artist necessarily agrees with war, it is important to show their support of troops, just as consumers continue to stress.
Popular design website 'Trendland' quotes Ashley Gilbertson explanation that, “in combat, eating is often the only good thing about a day. When a soldier or marine sits down to warm up his M.R.E., he’s not being shot at, he’s not losing friends." The safety that these meals represent to soldiers in Afghanistan is something they cherish, just as this Ashley Gilbertson's project helps to shed light upon.
Implications - Along with wartime consumers continue to be heavily captivated by products that allow them to feel connected to the soldiers fighting for their countries. Whether a company or artist necessarily agrees with war, it is important to show their support of troops, just as consumers continue to stress.
Trend Themes
1. Military Rations Awareness - The growing interest in understanding meals provided to soldiers in combat presents opportunities for businesses to provide unique alternatives for packaged food products.
2. Soldier Support - The continued interest in products that support soldiers presents an opportunity for businesses to create products that cater to this market segment.
3. Emotional Connection to Food - Understanding the emotional connection soldiers have with their food presents an opportunity for businesses to create products that prioritize emotional connection over function.
Industry Implications
1. Packaging Industry - Companies in the packaging industry can create bespoke designs on their products to connect with soldiers and military enthusiasts.
2. Food Industry - The food industry can produce ready-to-eat meals that cater to the emotional needs of military personnel based on what is known about their preferences.
3. Customized Goods Industry - Companies that create customized goods can produce items that support soldiers, such as clothing items and other small bespoke items.
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