'Rounds' is a video chat service for Facebook that lets users interact in a truly immersing way, so it only makes sense that they would come up with an interactive and engaging strategy to market their product, such as the Ashley Boo campaign.
Through the use of an innovative Facebook app, the Ashley Boo campaign features a psuedo profile of a fictional woman named Ashley Boo. Visitors can type in various commands for her digital avatar to perform. So far, Ashley has over 35 available prompts, but Dany Fishel (the CEO of 'Rounds') promises that many more are on the way.
Overall the Ashley Boo campaign is definitely an altogether unique kind of marketing effort, and it’s no surprise that it is already attracting thousands of visitors daily.
Stats for Faux Avatar Advertising
Trending: Older & Warm
Research: 5,192 clicks in 265 w
Interest: 4 minutes
Concept: Ashley Boo Campaign
Related: 91 examples / 70 photos
Segment: Males, 18-55
Comparison Set: 33 similar articles, including: social media archetype parodies, facebook friend infographics, and social media crisis infographics.
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