Ash & Diamonds Tokyo is a must have brand that's taking Japan by storm. The line includes an assortment of quality women's small leather goods and fashion items. Many of their petite handbags, like the bag shown, include embeded Svarowski crystals. The line is soon to arrive in the US.
Implications - A lot of products and designer brands decide to sell their products exclusively in the country they are based from. That is not always the best marketing decision as the potential for more sales is decreased. Modern-day consumers want more products from other places in the world, as it emulates exclusivity. Making local designs international will thus be well received by the prestige-obsessed consumer.
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Concept: Ash & Diamonds
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Segment: Females, 18-55
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Ash & Diamonds
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