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The 'ASEEDONCLOUD' SS12 collection is romantically ethereal. Made for ultra-feminine women living in the country, or those who want to bring a little touch of the country to the city, it is filled with light and airy pieces that will make anyone feel like a forest nymph.

Designed by Kentaro Tamai, the ASEEDONCLOUD SS12 collection was shot in a greenhouse on a rooftop in Daikanyama in Tokyo. This collection offers a refreshing change from all the bold and vibrant fashion overtaking the season this year. Quiet and naturalistic, the ASEEDONCLOUD SS12 collection combines different elements from the Victorian era, American workwear and traditional crafts. It also incorporates contemporary takes on functional countryside outfit essentials such as aprons, frocks and woolen socks.