These PSA ads by Australian organization 'Adults Surviving Child Abuse' show that childhood abuse and traumas can stay with you a lifetime if you do not seek professional help.
The ads show two side-by-side pictures of the same person as a kid and as an adult. Both images show the same physical injuries and bruises.
The ads were photographed by Brock Elbank for ad agency Whybin\TBWA in Sydney, Australia.
Implications - The two creative directors, Garry Horner and Matt Kemsley, along with the art director Janelle Shearer, did a great job producing the effective ad campaign. The emotional ads read "some wounds never heal" and are sure to get a knee-jerk response from the public.
Stats for Adults With Childhood Abuse
Trending: Older & Mild
Research: 10,221 clicks in 362 w
Interest: 4 minutes
Concept: Adults With Childhood Abuse
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: cattle branding kids, glow in the dark ads, and visually disturbing psas.
Adults With Childhood Abuse
More Stats +/-
Glow in The Dark Ads
Cattle Branding Kids
Visually Disturbing PSAs
Fake Editorials for Awareness
Abused Women as Dolls