ASCA PSAs Show the Need for Counseling

By: Ayman - Published: May 18, 2009   Updated: Jun 8 2011 • References: arabaquarius.blogspot
These PSA ads by Australian organization 'Adults Surviving Child Abuse' show that childhood abuse and traumas can stay with you a lifetime if you do not seek professional help.

The ads show two side-by-side pictures of the same person as a kid and as an adult. Both images show the same physical injuries and bruises.

The ads were photographed by Brock Elbank for ad agency Whybin\TBWA in Sydney, Australia.

Implications - The two creative directors, Garry Horner and Matt Kemsley, along with the art director Janelle Shearer, did a great job producing the effective ad campaign. The emotional ads read "some wounds never heal" and are sure to get a knee-jerk response from the public. Stats for Adults With Childhood Abuse Trending: Older & Mild
Research: 10,235 clicks in 367 w
Interest: 4 minutes
Concept: Adults With Childhood Abuse
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: cattle branding kids, glow in the dark ads, and visually disturbing psas.