ASCA PSAs Show the Need for Counseling
The ads show two side-by-side pictures of the same person as a kid and as an adult. Both images show the same physical injuries and bruises.
The ads were photographed by Brock Elbank for ad agency Whybin\TBWA in Sydney, Australia.
Implications - The two creative directors, Garry Horner and Matt Kemsley, along with the art director Janelle Shearer, did a great job producing the effective ad campaign. The emotional ads read "some wounds never heal" and are sure to get a knee-jerk response from the public.Stats for Adults With Childhood Abuse Trending: Older & Mild
Traction: 9,912 clicks in 291 w
Interest: 4 minutes Concept: Adults With Childhood Abuse
Related: 64 examples / 49 photos
Segment: Neutral, 18-35 Comparison Set: 23 similar articles, including: cattle branding kids, glow in the dark ads, and visually disturbing psas.