What I really like about the Artichoke vase is that it makes me feel like I have been transported back to the land of my ancestors, dining in a home overlooking a vineyard in Tuscany. Artichokes have never served so much purpose.
Implications - Consumers have an intense urge to reconnect with the natural world and be reminded of its subtle beauty. This stems from the green movement that has informed the values of a large cross-section of society. Companies can court these consumers by exposing the beauty of the natural world or finding ways to connect them with nature.