Huge Pedestrian Puppets
The large character is controlled by a man on stilts, but what makes Arthur the giant puppet truly amusing is his drunken and mischievous personality as he plays havoc with tourists on the street.
Implications - Consumers in modern society are seeking out quick forms of entertainment. Products that are whimsical without disrupting someone's lifestyle are appealing to those who don't want to sacrifice anything. Companies trying to increase their popularity could hone in on this.