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Community-Focused Marketplaces

Orlando's 'Artegon Marketplace' is a Self-Described "Anti-Mall"

— December 13, 2016 — Business
Inspired by some of America's most well-known marketplaces, Orlando's 'Artegon Marketplace' serves as Florida's very own "anti-mall." With its family-friendly atmosphere and dozens of talented artisans, the indoor marketplace is the perfect place for residents and those attending Trend Hunter’s Orlando innovation conference to shop local.

Artegon Marketplace is a sprawling indoor shopping center with local artisans selling their wares alongside more well-known brands. Among shops such as Big J's Toys and Blue Coast Eyewear, the mall also houses a number of food stalls, crafting studios and even a cinema. The mixtures of food, retail and entertainment has made the marketplace a go-to-destination for locals and tourists who are looking for an alternative to the city's famous theme parks.

With a growing number of consumers looking for ways to shop local, this unique shopping center demonstrates the appeal of artisan marketplaces.
Trend Themes
1. Artisan Marketplaces - The growing appeal of artisan marketplaces presents opportunities for local artists and artisans to showcase their products.
2. Community-centric Shopping - The success of community-centric marketplaces like Artegon Marketplace highlights the demand for family-friendly shopping experiences that support local businesses.
3. Alternative Shopping Destinations - The rise of alternative shopping destinations, such as 'anti-malls,' offers disruptive innovation opportunities for businesses looking to provide unique retail experiences.
Industry Implications
1. Retail - The retail industry can tap into the trend of artisan marketplaces to create spaces that combine local craftsmanship with well-known brands.
2. Hospitality - The hospitality industry can explore partnerships with community-centric marketplaces to enhance the shopping experiences for tourists and locals alike.
3. Entertainment - The entertainment industry can leverage the concept of alternative shopping destinations to create immersive retail experiences that combine food, retail, and entertainment.
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