Inês Freitas
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Prada’s The Iconoclasts Project spreads fashion and art through the cities with the most important fashion weeks worldwide: New York, London, Milan and Paris. Taking the event to a new level, The Iconoclasts Project invited four top influencers from the world of fashion styling to create four flagship Prada stores. Prada stores become the stage to artful interventions. In New York, Alex White of W magazine took charge. London has the new U.K Condé Nasté magazine Love editor Katie Grand doing her magic. Stylist Olivier Rizzo gets Milan. And for Paris, no one better than French Vogue’s editor-in-chief, Carine Roitfeld. Here you can see the iconoclastic work in New York and London Prada stores!  The Iconoclast project is, in the words of the people at Prada, a chance to highlight ‘the importance of interacting within the world of fashion at the highest and most creative level’.
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