The Leo Burnett 'Art Directors Club Ukraine' Campaign Bends Gender Lines

By: Armida Ascano - Published: Nov 15, 2010 • References: & adsoftheworld
This campaign by Leo Burnett for the 'Art Directors Club Ukraine' boasts a simple concept paired with a fascinating execution. This series of print ads features infamous art directors in drag, with the tagline "Sorry, we are not your mother. So think twice about submitting to ADC*UA."

The listless looks on these male art directors' faces add an edge of badassery that the campaign is all about. The concept follows the fact that the 'Art Directors Club Ukraine' will not love everything you do, as most mothers would. Stats for Cross-Dressing Adverts Trending: Older & Average
Research: 8,952 clicks in 288 w
Interest: 4 minutes
Concept: Art Directors Club Ukraine
Related: 70 examples / 54 photos
Segment: Females, 12-55
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