Superstar

The Art Directors Club App Celebrates Artists in the Digital Age

By: Laura McQuarrie - Published: • References: itunes.apple & adcawards.org
The ADC (Art Directors Club) Annual 92 iPad app is a showcase of the year’s best photos, advertisements, illustrations and interactive pieces. It’s been tradition for the ADC to print these roundups in a hardcover book format, but since many of these mediums are created and experienced digitally, a new way to share these standout works of art and design was necessary.

The iPad app highlights Gold, Silver, Bronze and Merit winners and goes in depth with its 'Behind The Gold' feature to show extras on the works.

The app was just released on January 2nd and the first 500 ADC members who download the ADC Annual 92 app for the iPad will also receive a special iPad case designed by ADC Young Guns 9 winner Pete Rossi of RM&CO. Stats for Cumulative Art Appreciation Apps Trending: This Year & Warm
Traction: 2,107 clicks in 46 w
Interest: 0.9 minutes
Concept: Art Directors Club
Related: 100 examples / 77 photos
Segment: Neutral, 12-18
Comparison Set: 37 similar articles, including: cartoon bubble streetlights, giant hand sculptures, and collaborative artist-viewer videos.