The Junior Gunners App Effectively Engages Young Arsenal Fans
Rahul Kalvapalle — August 3, 2016 — Tech
References: itunes.apple & digitalspy
Junior Gunners is a fun smartphone app that is designed to engage with younger Arsenal fans.
The London-based soccer team may have a reputation for constantly disappointing its fans, but that hasn't reduced their fans' passion for the team, particularly those belonging to younger age demographics. The Junior Gunners app targets these young fans and allows them to play a variety of games while also accessing interesting facts about their favorite players and keeping abreast of the latest game results.
The app even allows users to enjoy six-a-side virtual games, watch entertaining videos and earn trophies for their private collection.
This app proves that the mobile platform will prove to be crucial for professional sports teams looking to cultivate their brand among younger sports fans.
The London-based soccer team may have a reputation for constantly disappointing its fans, but that hasn't reduced their fans' passion for the team, particularly those belonging to younger age demographics. The Junior Gunners app targets these young fans and allows them to play a variety of games while also accessing interesting facts about their favorite players and keeping abreast of the latest game results.
The app even allows users to enjoy six-a-side virtual games, watch entertaining videos and earn trophies for their private collection.
This app proves that the mobile platform will prove to be crucial for professional sports teams looking to cultivate their brand among younger sports fans.
Trend Themes
1. Mobile Engagement - Developing smartphone apps to engage with younger fans will be crucial for professional sports teams.
2. Gamification - Incorporating games and virtual activities into sports apps can enhance fan engagement.
3. Personalization - Providing personalized experiences, such as earning trophies for private collections, can create a stronger connection with young fans.
Industry Implications
1. Sports Teams - Professional sports teams need to leverage mobile apps to cultivate their brand among younger fans.
2. Mobile App Development - The creation of engaging and interactive smartphone apps for sports teams presents new opportunities for mobile app developers.
3. Sports Merchandise - Developing merchandise and collectibles tied to mobile app achievements can boost sales among young fans.
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