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Aroxa Packaging Infuses Clinical Pills with a Flush of Color

By: Amelia Roblin - Published: Nov 9, 2011 • References: kinneirdufort and thedieline
Why design a pill dispenser to be more exciting than the contents within it? Well in fact, what you will find inside Aroxa packaging is a selection of unexpectedly flavorful gelcaps.

Cara Technology produces capsules containing more than 200 savors that help taste testers learn the subtle differences between a range of edible items. Beer, cider, wine, water and soft drink containers are a few of the ones displayed, evidently boosting the aesthetic image of a product line that might have otherwise looked overly bland.

The Kinneir Dufort studio in Bristol came up with this colorful concept which also allows for the very different tablets to be easily identified. Aroxa packaging works well for this purpose, but we wouldn't want to see medicinal pills looking quite so delectable.