Olfactory senses are the most connected with memory, capable of recalling long-forgotten images and words; this reality has helped make the 'Aroma with Tohoku' photobook all the more engaging and a powerful means of remembering the Japanese region prior to the devastation.
The company Aromamora, mostly responsible for producing scented products, has teamed up with H+K designer Kentaro Shihaku in order to return a sense of majesty and peace to the recovering Tohoku region of Japan. Available online and at retail bookstores across Japan, the Aroma with Tohoku photo album includes over 52 awe-inspiring stills taken prior to the March 2011, each accompanied by a dedication from the photographer. The pictures are packaged in an airtight box (pictured above), in order to maintain the smell -- a second aroma bottle is included should the scent fade. All the proceeds of this photo album go to the affected areas of Tohoku, making this memorable purchase even more meaningful.
Stats for Scented Charity Albums
Trending: Older & Chilly
Research: 512 clicks in 242 w
Interest: 4 minutes
Concept: 'Aroma With Tohoku'
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: memory-filled furniture, touchscreen photo albums, and social media scrapbooks.
Touchscreen Photo Albums
Social Media Scrapbooks
Low-Tech Tangible Scrapbooks
Hardcover Status Updates