Arodama is a good brand based in Greece, looking to expand to more international markets. In order to achieve this the team hired Bob Studio to come up with a design that would appeal to the masses, and represent the brand in a favourable light.
The Bob Studio team came up with a visual design, both through text and illustrations. The kind of food in each jar is represented with a simple illustration - for example, the kiwi product has a drawing of this fruit on the front, making it easy for consumers to know immediately what the flavor is. The same look and designs are used for all of the branding elements for Arodama, in order to keep up a consistent nature across all marketing initiatives from the company.
Stats for Illustrative Food Branding
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Research: 4,226 clicks in 101 w
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Segment: Females, 18-55
Comparison Set: 27 similar articles, including: reusable protective packaging, mismatched shoe packaging, and picturesque ice cream branding.
Illustrative Food Branding
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