Apprentice
Everyone is guilty at one point of another of not taking better care of their car as it sits getting increasingly dusty and dirty; a new campaign from car care brand Armor All is drawing attention to this by reminding us that a car is a privilege and should be respected.

To drive the message home, the company created the Armor All Viking, who can be sent via Facebook app to repossess a friend's car if it's deemed neglected. The Facebook app uses Google maps and Facebook profile information to create an entertaining bespoke video.

Equally, if you think that a friend respects their car and takes care of it, then the Armor All Viking can be sent to congratulate them for their diligence.