The Armani Exchange Style Festival Celebrates Frisky Youthfulness

By: Amelia Roblin - Published: Feb 4, 2011 • References: armaniexchange & ramanmedianetwork
With a target audience of concert-going consumers, the Armani Exchange Style Festival campaign strives to harness spirited youthful enthusiasm. The prints were inspired by California's Coachella Music Festival specifically, including breezy snapshots of carefree teens.

Orchestrated by Kate Lanphear, the Armani Exchange Style Festival advertisements capture the height of freedom and excitement -- the heart of the popular music-loving event.

Photo Credits: The Style Spy Stats for Fashion-Forward Carnivals Trending: Older & Mild
Research: 6,742 clicks in 276 w
Interest: 4 minutes
Concept: Armani Exchange Style Festival
Related: 112 examples / 86 photos
Segment: Neutral, 12-35
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