With a target audience of concert-going consumers, the Armani Exchange Style Festival campaign strives to harness spirited youthful enthusiasm. The prints were inspired by California's Coachella Music Festival specifically, including breezy snapshots of carefree teens.
Orchestrated by Kate Lanphear, the Armani Exchange Style Festival advertisements capture the height of freedom and excitement -- the heart of the popular music-loving event.
Photo Credits: The Style Spy
Stats for Fashion-Forward Carnivals
Trending: Older & Mild
Research: 6,742 clicks in 276 w
Interest: 4 minutes
Concept: Armani Exchange Style Festival
Related: 112 examples / 86 photos
Segment: Neutral, 12-35
Comparison Set: 41 similar articles, including: playful party fashions, hipster party girl lookbooks, and fun-loving flashback lookbooks.
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