For the Armani Exchange Holiday 2009 campaign, the company chose a light-up, multicolored dance floor as a backdrop. The scene was set, complete with smoke and two genetically perfect models.
The Armani Exchange Holiday 2009 campaign features some sweet looking holiday designs including holiday glitter, gorgeous embellished denim pants, hot spike heels and sexy jackets. The Armani Exchange Holiday 2009 campaign is a sultry holiday dance party.
Implications - Taking inspiration from pop-culture icons allows companies to infuse a product with the particular individual's influence. In doing so, a product can then gain prestige over competitive brands due to this power of association. Companies should consider the ways in which their products can garner control through a particular icon's pre-established authority.
Stats for Billie Jean-Inspired Ads
Trending: Older & Average
Research: 6,722 clicks in 339 w
Interest: 4 minutes
Concept: Billie Jean-Inspired Ads
Related: 60 examples / 46 photos
Segment: Females, 12-55
Comparison Set: 22 similar articles, including: high school horror spreads, 59 black and white editorials, and circus tent guesthouses.
59 Black and White Editorials
High School Horror Spreads
Circus Tent Guesthouses
Seedy Motel Spreads
Chic Winter Bundling