For the Armani Exchange Holiday 2009 campaign, the company chose a light-up, multicolored dance floor as a backdrop. The scene was set, complete with smoke and two genetically perfect models.

The Armani Exchange Holiday 2009 campaign features some sweet looking holiday designs including holiday glitter, gorgeous embellished denim pants, hot spike heels and sexy jackets. The Armani Exchange Holiday 2009 campaign is a sultry holiday dance party.

Implications - Taking inspiration from pop-culture icons allows companies to infuse a product with the particular individual's influence. In doing so, a product can then gain prestige over competitive brands due to this power of association. Companies should consider the ways in which their products can garner control through a particular icon's pre-established authority.