U.K. security firm Arlia Sytems created an interesting concept to record facial expressions in theaters. By installing a special camera behind movie theater screens, they will examine reactions to certain ads so that they may present more relevant ones down the road.
What do you think about Arlia Sytems' project? Although it's only for research, I can't help but feel a little violated at just the thought of being recorded.
Big Brother Theaters
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