The Hair-Crazed Aritzia Spring Summer 2010 Lookbook
These messy-haired models have a natural, carefree look about them, leaving us wondering about the story behind the snapshot. Check out the lookbook in the gallery above.
Implications - In the last few years, contemporary fashion has featured a strong retro influence. Companies or brands can capitalize on this vintage craze by investing in products that feature classic fashion influences, but still do not entirely heed to the movement. This shows that the company is on the forefront of pop fashion changes, but is not a slave to fads.