The Aritzia Spring Summer 2010 Lookbook presents the always-trendy, sexy beach hair look for those hot summer days. As always, Aritzia finds creative and fashionable ways of presenting their newest collections, showing them off with each individual outfit.
These messy-haired models have a natural, carefree look about them, leaving us wondering about the story behind the snapshot. Check out the lookbook in the gallery above.
Implications - In the last few years, contemporary fashion has featured a strong retro influence. Companies or brands can capitalize on this vintage craze by investing in products that feature classic fashion influences, but still do not entirely heed to the movement. This shows that the company is on the forefront of pop fashion changes, but is not a slave to fads.
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Concept: Aritzia Spring Summer 2010 Lookbook
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Segment: Females, 12-55
Comparison Set: 35 similar articles, including: edgy punktography, slapdash quirky fashion, and nerdy nautical fashion.
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