As these Ariel detergent 2D ads strive to point out, "stains are not 2D." They may appear only to occupy the length and width dimensions on a flat surface, however the substance that threatens your floors, countertops and clothing will nearly always begin to seep deeper.
If spills had no depth, consumers would have little need for cleaning agents, a point which is stressed in this pair of prints by the Saatchi & Saatchi advertising agency in Hungary. The three dimensionality of spills is demonstrated quite simply and cleverly as coffee and mud are sprayed from the faces of an illustration and a photograph. The visual technique employed in these Ariel detergent 2D ads playfully juxtaposes two worlds that would never overlap, suggesting that a beverage spilt in a picture could not produce a concrete a stain.
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