The 'Ariel' Advertisement Anticipates Your Messes

By: Kamal Musharbash - Published: Jan 5, 2011 • References: saatchi & ibelieveinadv
In hopes to spread awareness of accidental spilling, the Saatchi & Saatchi Ariel advertisement promises to help. Sometimes it's quite difficult trying to understand how spills occur, as they usually cause a flustered flash of fuss.

Rest assured, Ariel will be there to clean up your messes. This Ariel advertisement by the Tel Aviv team features a morphed coffee mug that is obviously undrinkable, thus the effective slogan of 'There's always a stain waiting to happen.' Stats for Inevitable Spilling Ads Trending: Older & Mild
Research: 1,463 clicks in 277 w
Interest: 2.5 minutes
Concept: Ariel Advertisement
Related: 52 examples / 40 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: cheeky water conservation ads, american moments ads, and hair-flipping photography.