The Ari Soffer cane will be on exhibit at the designer's new store, which opened June 4 in Los Angeles. Despite the recession, the designer hopes more people will be interested in things like diamond, ruby and skull canes. I always thought that was a lacking market.
Implications - Ari Soffer's cane completely envelopes the diamond, ruby and skull market and establishes itself as an item that is as beautiful as it is novel. I don't know who would purchase the six-figure cane, but I think it would be the most amazing accessory for some rapper to hold in a music video. I wonder if they do rentals.