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Bayer Among Great Inventions in Argentinean Aspirin Ads

By: Katie Cordrey - Published: Apr 19, 2010 • References: advertolog and ibelieveinadv
Argentinean aspirin ads released this month celebrate Bayer Aspirin’s 110th anniversary. Ad agency Young & Rubicam draws a parallel between the inventions of Albert Einstein, John Logie Baird, Orville and Wilbur Wright, and Bayer Aspirin to illustrate how a simple idea can change the world.

The Argentinean aspirin ads include humorous captions beneath each illustration that drive home the ad campaign's title message that, "A Simple Idea Can Change the World.' The captions also infer that simple ideas change the world no matter what headaches the challenge of making them real brings.