Arclight Pictures Aims to Elevate the Moviegoing Experience

By: Rebecca Byers - Jul 14, 2015
References: arclightcinemas & wtop
Arclight Cinemas is an American chain of luxury movie theaters aiming to elevate the consumer experience. Arclight recently opened a location in Bethesda, the first East Coast location from the West Coast chain.

Arclight Cinemas challenges the convention that movie theater food is unhealthy or of low quality by creating dynamic menus that include gourmet selections such as charcuterie, spring rolls and cheese boards that are complemented by craft beers and wine. Arclight Cinemas also serve illy brand coffee and an assortment of gourmet desserts.

The enhancement of movie theater chains falls closely in line with the progression of grocery stores to include unconventional features that speak to the modern consumer. Rather than having consumers choose between a night of good food and an evening at the cinema, luxury theaters make the choice easy by combining the two.