The Architecture Museum Paris campaign likens architecture to works of art. This is illustrated by way of incredibly detailed sculptures of iconic buildings. Each one has been chiseled out of stone or wood as though a traditional sculptor made them with his bare hands. Considering the fact that this institution commemorates and celebrates such masterful feats, it is only natural they would address architecture as art.
Conceived and executed by Havas Worlwide, an ad agency based in Paris, France, the Architecture Museum Paris campaign was art directed by Nicolas Harlamoff with creative direction by Christophe Coffre. Rather simple except for the illustrations that lie front and center, the images were created by Surachai Puthikulangkura. Writer Alain Picard came up with the informative copy that includes the museum's address.
Stats for Chiseled Building Ads
Trending: Older & Mild
Research: 2,440 clicks in 151 w
Interest: 1.9 minutes
Concept: Architecture Museum Paris Campaign
Related: 44 examples / 34 photos
Segment: Neutral, 18-55+
Comparison Set: 16 similar articles, including: puking plushie ads, hilarious scenario ads, and daring eyewear ads.
Chiseled Building Ads
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