The new Spring/ Summer 2009 ad campaign for London based fashion brand Aquascutum features 24 models in a group photo while they passionately kiss and make out.
The couples are all dressed in AquaMac, the label’s best-seller.
"I’ve wanted to shoot Aquascutum for some time, so working on the Spring/Summer 2009 campaign has been great," explains renowned photographer Tim Walker to Vogue.
"Michael Herz, Aquascutum’s head of womenswear and design, and I were inspired by the very same Aquascutum archive image, so we worked together on the concept of the group kiss. I hope it captures something of the romance, nostalgia and freshness of the brand," continues Walker.
Stats for Group Kissing in Fashion Ads
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Concept: Group Kissing In Fashion Ads
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Segment: Females, 12-35
Comparison Set: 19 similar articles, including: virtual kissing, kissing strangers as art, and kissing booths to pay off speeding tickets.
Group Kissing in Fashion Ads
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