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24 Models Get Fresh for Aquascutum S/S 09

By: Ayman - Published: • References: vogue & fashioncopious.typepad
The new Spring/ Summer 2009 ad campaign for London based fashion brand Aquascutum features 24 models in a group photo while they passionately kiss and make out.

The couples are all dressed in AquaMac, the label’s best-seller.

“I’ve wanted to shoot Aquascutum for some time, so working on the Spring/Summer 2009 campaign has been great,” explains renowned photographer Tim Walker to Vogue.

“Michael Herz, Aquascutum’s head of womenswear and design, and I were inspired by the very same Aquascutum archive image, so we worked together on the concept of the group kiss. I hope it captures something of the romance, nostalgia and freshness of the brand,” continues Walker. Stats for Group Kissing in Fashion Ads Trending: Older & Mild
Traction: 6,676 clicks in 303 w
Interest: 4 minutes
Concept: Group Kissing In Fashion Ads
Related: 55 examples / 42 photos
Segment: Females, 12-35
Comparison Set: 20 similar articles, including: virtual kissing, kissing strangers as art, and kissing booths to pay off speeding tickets.