Eggy Eco Filters
Ovopur is a water filtration system that delivers pure water in high style. Montreal-based Aquaovo's ecopreneur and co-founder Manuel Descrochers is a water purity expert who created the four-layered egg-shaped water filtration system.
Implications - North Americans are trying to lead healthier lifestyles with the advent of medical studies saturating media outlets. Corporations looking to increase the appeal of their wares may consider marketing their products as beneficial to a consumer's health, as they're likely to buy those sorts of products as opposed to those with no foreseeable health benefits.