The Aquamatic Soap Campaign Shows How Many Stain Options There are Today

By: Meghan Young - Jun 25, 2016
References: adeevee
Stains may have occurred since the dawn of time -- just in a different way -- but from then until now, they have evolved to include a variety of products that can bring about such clumsy accidents; that's where the Aquamatic Soap ad campaign comes into play. Illustrating different ratios, this campaign cleverly shows that there are more ways to get stains than ever before.

Yet with the help of Aquamatic Soap, those stains have no lasting power. Conceived and executed by Artwork, an ad agency based in Lima, Peru, the Aquamatic Soap ad campaign compares a historical date to today's date. For instance, in 1904, there was only one ice cream flavor -- vanilla. Today, there are too many to count. The same goes with permanent markers and lipsticks.